You don’t need a hundred automations to see results from a WhatsApp chatbot — you need the right five. These are the highest-ROI flows D2C brands should build first, in order.

1. Welcome & menu

The moment someone messages you, greet them and offer a simple menu: Shop, Track my order, Talk to a human. It sets expectations and routes every conversation instantly, day or night.

2. Product discovery

Help customers find the right product through a short guided conversation — a few quick-reply questions that narrow down options and surface your catalogue right inside the chat.

3. Abandoned cart recovery

Trigger a friendly reminder when someone leaves items behind, with a direct link back to checkout. This single flow often pays for the entire platform.

4. Order tracking & updates

Let customers check their order status by replying in chat, and send proactive shipping updates. It deflects your most common support question automatically.

5. Post-purchase & reviews

A few days after delivery, check in, ask for a review, and recommend a complementary product. This is where repeat revenue and social proof come from.

Build them in order

Start with welcome and abandoned cart — they deliver value fastest — then layer in the rest. With Engageto’s no-code builder you can drag each of these flows together in an afternoon, no developers required.